Anatomy
Objective: Qualitative, inspiring, easy to remember. "Take the Onremo Store to the next level in Q4."
Key Results: Quantitative, measurable, 3–5 in number. • "Grow monthly active store visitors from 50K to 80K" • "Grow new dreamer registrations from 200 to 400" • "Lift NPS from 35 to 50"
If all the Key Results are met, the Objective is considered achieved.
Difference from KPIs
A KPI is a health gauge — "where are we right now?". Continuously monitored.
An OKR is a growth target — "where do we want to go this quarter?". Reviewed in quarterly cycles.
Ideal: track KPIs, pursue innovation with OKRs.
Tips
Don't have too many goals. Three is enough; more dilutes focus.
Make goals ambitious. A 70% completion rate is considered normal; if you hit 100%, the goal was too easy.
Share with everyone. OKRs should be transparent — every team member should see everyone else's.