Roadmap

Quick definition: A map that plans where a product is heading and in what order. Typically 3–12 months.

Types

Theme-based roadmap: Quarter-based broad target areas. "Q1: user experience, Q2: integrations." Flexible; doesn't commit to dates.

Feature-based roadmap: Features listed one by one with dates. Detailed but inflexible.

Now/Next/Later: Three columns. Currently working, next in line, later considerations.

Modern product teams prefer theme-based or Now/Next/Later — flexibility is essential.

Product team: Prioritization.

Engineering team: What gets built each sprint.

Sales / marketing: What to tell customers.

Customers (public roadmap): Seeing which features are coming.

Clear vision — explains "why," not just "what."

Flexibility — can change as new information arrives.

Prioritization — not everything is equally important.

Customer-linked — solves customer problems, not an internal wish list.